+ "Who" are in the market?
& What is the technique to divide all your current customers into groups?
+ Projecting the numbers, characteristics, & trends in your target market to provide revenue projections
+ Adopt market analysis to discover your & your competitors' strengths & weakness
+ Identify market target
+ Create subgroups within groups
+ Discover needs & preferences of each segment
+ Target right customers with the right messages
+ Different promotional strategies to diferent segment
+ Discover most popular brand with the highest score of brand index
+ Top 10 last purchased
+ Brand comparison with preference rate/ brand switching rate/ brand loyalty rate
+ The highest score of future purchase intention