+ Satisfy customer needs & develop a competitive advantage through differentiation
+ Differentiate the product/service to create new value to customer
+ Maintaining competitive position through product innovation
5 AREAs
you can introduce innovation
1. To improve your product
2. To introduce new product process
3. To develop new sales market
4. To develop new supply market
5. To reorganize or reconstruct your company
what can be differentiated to value?
+ Product/Service Feature
+ Design
+ Usability
+ Quality
+ Time
+ Cost