INNOVATION
 
New ideas that could be transformed to the commerce
 
+ Satisfy customer needs & develop a competitive advantage through differentiation
Differentiate the product/service to create new value to customer 
+ Maintaining competitive position through product innovation
 
5 AREAs
you can introduce innovation
1. To improve your product
2. To introduce new product process
3. To develop new sales market
4. To develop new supply market
5. To reorganize or reconstruct your company
what can be differentiated to value?
+ Product/Service Feature
+ Design
+ Usability
+ Quality
+ Time
+ Cost
 
OUR PROCESS
 1. ideation
+ Voice of customer
+ Mind mapping with brainstorming
+ Collecting idea into database
+ Concept/Product test
 
2. Product/ Brand Story
 
+ Marketing plan for selected product
+ Analysis of number & size of competitiors 
+ STP Analysis
+ Brand image analysis
+ Value proposition & ERRC matrix analysis
 
3. Testing
 + Online & offline field trials
 
4. Launching
 
+ Website & social media analysis
+ Analysis on retailer's incentive, promotion & pricing tactics
+ Competitor's retail MGT tactics
+ Price sensitivity analysis