In digital society, people are always connected. Digital natives are comfortable using their digital devices and perform digital activities. social to scale AR Research uses social monitoring tool, TOSGUN, to get access to conversations and opinions of larger samples from social media. MONITOR + Collect social media data daily + Tracking engagement + Getting insights from broader market ANALYZE & ENGAGE + Engagement stats/ Total social media conversation/ Conversation by channel + Sentiment analysis + Performance snapshot by monthly/ quarterly performance trending + Best performing content/ Top performing keywords + Identify trend overtime